Just in time for peak New England foliage, we're renewing our partnership with the iconic automaker, Ford, to make them the Official and Exclusive Auto Partner of our 2025 Spartan New England Series.
That means that if you're planning to conquer any distance at one of our iconic New England Series races this fall – Barre, Killington, or the legendary Fenway Park Stadium, you'll get to experience a bit of everything that makes Spartan, Spartan (but with a unique twist featuring our returning partner): the raw farmland of Barre, the punishing elevation of Killington, and the electrifying finish under the lights of Fenway.
At each of these races, you can feel the New England spirit of the Spartan brand's history running through your veins, but if that wasn't enough reason to complete all three of these (assuming you conquered Barre already), we'll also be honoring this triple achievement in partnership with Ford for athletes who do complete all three in the Series with an exclusive, co-branded commemorative Trifecta coin. This coin is only available to 2025 New England Series finishers, so you can flex on your friends indefinitely with this one.
And Ford won't just be in the festival to reward you post-race. Catch them out on the course with motivational signage designed to keep you pushing and shut down the little quitter in your mind. Ford's American spirit, grit and toughness are exactly why Spartan CEO Joe De Sena can't wait to see them out on the course with all of you built-tough Spartans.
“Ford embodies the same toughness, resilience, and unstoppable drive that defines Spartan,” Spartan Founder and CEO Joe De Sena says. “This partnership is about more than logos. It’s about putting Ford side by side with racers who are proving to themselves, and the world, that they are made of more.”
Will we see you out there, Spartans?
